INTRODUCTION

With the arrival of modern media, such as internet, commercials and global news the creation of stereotypes through these mediums is inevitable. I feel that is it crucial to understand the nature of these stereotypes in order to view them critically and not be fooled. Since the media nowadays is mass, they need as huge audience as possible to understand the message they are sending right away. That is why these stereotypes serve as codes that give this mass audience a quick, common understanding of a person or group of people usually relating to their class,ethnicity or race, gender, sexual orientation, social role or occupation (Media Awareness Network). The groups and minorities that are mostly stereotyped in media are men, women, gays and lesbians, ethnic minorities such as black, aboriginal people or asians and the disabled. This stereotyping in media leads to prejudices and creates bad impact mostly on the self-image of children.